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Moving house can be stressful, as you are not simply selling your biggest asset… you are selling your home.

We provide an unrivalled service and the widest possible audience for our clients’ properties by utilising the strength of our network of offices throughout Ireland. Each office is independent, yet benefits from a pool of property information and marketing collateral that reaches the property markets both nationwide and abroad.


All of our agents offer the Property Partners brand of professionalism and quality service, which is backed by our strict code of practice, bespoke property marketing tools and our relentless quest for service excellence. With the support of a combined staff of 100 professionals nationwide, Property Partners is recognised as a leading player in all sectors of the Irish property market.

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Marketing Your Property

To find that ideal buyer, we create a marketing campaign best suited for your property.

The key elements of our marketing campaign consists of internet marketing and social media. We compliment this with high quality photos, floor plans and a professional quality brochure.

We also recommend placing a sign outside the property and advertising in your local property supplement.

The internet has become an essential tool when marketing your property. It is not as simple as having it on the internet. It is having it where people will visit regularly. We recommend advertising your property on all the major property websites:

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www.propertypartners.iethis is a popular website in local areas. It is also crucial for our other colleagues in Property Partner offices across the country to access your property details for potential clients in their area.

www.daft.ieis the busiest portal site in Ireland and provides the property database for a number of other property sites such as property.ie. All our new listings get an option of a premium listing advert on daft, which means it stays near the top of the listings for four weeks.

www.myhome.ieis particularly strong with enquiries from the Dublin, Meath and Kildare area as well as internationally.

When people identify a property online, they are looking for as much information as possible. We can put the full brochure details online with additional photos. To maximise internet views and generate interest, it is critical to judge your guide price correctly and have as good a main photo as possible, so your advert stands out on a page of listings.

We can focus our online marketing on Facebook, LinkedIn, Twitter and Instagram. It is cost effective and can be targeted to a very captive audience.

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We can include a sponsored post on Facebook with a link to the property advert.

The post is often about an interior look, garden feature or a video montage of photos giving a teaser and would typically get c. 500 – 2,000 views with subsequent link clicks.

With the internet being the primary way people search for property, good photos are crucial to encourage viewings. A bad photo, not reflecting what the room looks like, can leave a lasting poor impression.

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All our photography is professional grade, using a wide-angle lens on a high specification camera to maximise the content within the photos.

We also use computer software to brighten and give a true impression of the rooms. A bright main photo with blue sky in the background is essential to make your property stand out on internet listings.

The sign board is the cheapest form of advertising and is very effective in conveying a lot of information. A buyer can see the property, knows it is for sale, can assess the local area and know who to contact.

We have always prided ourselves on the quality of our brochures. Our aim is that our brochures will stand out from others in terms of practical information, photos, floor plans etc.

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We have invested in a large-scale printer that allows very high-quality printing on a thicker satin paper. Photos are printed in fine detail and the brochure is less likely to rip or degrade like standard paper would.

We have always provided a high level of detail with individual room measurements and floor plans layouts. We will provide a copy of the brochure for you and we would ask that you check over the details to ensure accuracy or to highlight features we have not mentioned.

Property Partners members have extensive experience of selling property either by private treaty or by the traditional auction method.

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However, with the advances in technology and in order to be able to offer our clients the most up to date digital options, we have developed our “online auction” platform. An innovative, transparent and trusted method of sale, allowing users to buy or sell all types of property online, with the added advantage of been able to bid pressure free from the comfort of your home or office via desktop, tablet or mobile phone.

There is nothing worse than being shown around a property by someone who is not experienced.

We ensure that all viewers will be briefed with full information about your property by agents who

are used to negotiating and vetting bids.

All viewings will be carried out by one of our professional and experienced auctioneers, all of whom are members of either the Society of Chartered Surveyors Ireland (SCSI) or the Institute of Professional Auctioneers and Valuers (IPAV) and fully licenced by the Property Services Regulator (PSA).

We are always available to help guide you through the process. We are happy to answer any questions, as it is important that you are comfortable with the marketing campaign.

We are confident, given the depth of our experience and knowledge, that we can address any issue.

All our agents offer the Property Partners brand of professionalism and quality service.

Our Most Recent Sales Properties

Sold
18
40 Corran Riada, Monksland, Athlone, Co. Roscommon, N37 N8W5
289,000
3 3
BER
C1
Sold
33
Sonas, Ashgrove, Cartrontroy, Athlone, Co. Westmeath, N37 H568
389,000
4 2
BER
D2
Sold
14
64 St Joseph’s Terrace, Mountmellick, Laois, R32XW96
Price on Request
3 1
BER
G

Selling Your Property?

Creating A Good First Impression.

The Internet

This is likely the first interaction a buyer will have with your property, where high quality photos make a huge difference to the impression given. So, don’t wait until the property is on the market to declutter or do some paint work.

Prior to photos being taken, carry out a comprehensive decluttering of any unneeded items. Wide angle lens’s and software can maximise the brightness and room size in pictures, to give a truer impression of what the rooms look like. However too much clutter in a photo distracts and will not give an impression of space. A buyer wants to see how they can live in the house.

Giving a house with heavy wear and tear or a tired décor a lick of paint can give a clean fresh look to rooms. Bright neutral colours are safest, as they can provide a blank canvas for the buyer and brighten up the rooms. However, from a photograph point of view, can sometimes look bland so take care that the colours chosen will work well.

Kerb Appeal

After viewing on the internet, a potential buyer may often drive around the area and take a look at the house externally to get a feel for the property. Cut the grass, get rid of any old pots or visible bins, cut back hedges or trees that may block sunlight or access to the house. Make sure the gutters are not overflowing with weeds and grass.

Again, this work should be done prior to the photos being taken, internet search results use a small thumbnail of the front photo, so it is vital this looks as good as possible.

Viewings

This is where decluttering show’s it true benefits. We are not talking about creating a show house but removing enough personal items so that the focus is on the character of the house and not the occupants. You are selling space and the lifestyle, it’s important that the viewer can accurately see the property and not be distracted. Preferably box away items you don’t need to use. If you have a lot of kid’s toys, make sure these are just in one room and not spread throughout the house.

Naturally, the house should be clean but don’t panic if it’s not immaculate, viewers understand that the property is lived in. That being said, beds should be made, and clothes put away. Bathrooms and utility rooms are often forgotten about when cleaning but are of great interest to buyers.

If you have pets make sure they are left outside or preferably taken away from the house during viewings. Some love pets, some don’t. It’s important to air the house before viewings and remove items like the dog’s bed or litter trays, scented candles can help remove stale odours.

Show How The Space Can Work

Do you have an unused room that’s filled with junk?

A room too small to be a bedroom?

Show how these spaces can be used. The small room might make an ideal study, put in some shelves, a desk and chair. The junk room should be cleared to show off the size and potential.

Get Out Your Toolbox

This is the time to catch up with those little jobs you’ve been avoiding for the past few years. You might need to replace some tile grout in the bathroom, repair cracks or holes in walls, the rotted wood around the outside of your house may need some long overdue attention. Pay particular attention to any light fixtures, cabinets, sinks and bathrooms that need attention.

Light & Bright

Most buyers are looking for lots of natural light and brightness. It is important to maximise this. Get rid of net curtains and make sure curtains are pulled back for viewings. Windows should also be spotless. This is where bright and neutral paint colour on walls can lift the look of a room.

Small Details & Clichés

The lingering smell of freshly baked bread or brewed coffee have become clichés, but they do work, along with fresh flowers and scented candles they can set the right mood.

However, don’t forget to have light bulbs working and to have heating on during the winter months for likely viewing times, particularly important if you are away at work all day with the heating turned off.

Your Agent, Hopefully Us

We will help you with advice and recommendations. Remember we are not trying to criticise your property but to create a good impression for potential buyers. Your family home is more often than not your greatest financial asset, make sure you maximise the opportunity.

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